Creating custom product labels is an essential aspect of branding and packaging. The right label not only enhances the aesthetic appeal of your product but also communicates vital information to customers. However, many businesses make mistakes in the label creation process, which can negatively affect the product’s visibility, compliance, and sales. Here’s a look at the most common pitfalls during label design and printing and how to prevent them.
Inconsistent Branding
One of the most frequent mistakes when creating custom product labels is failing to maintain brand consistency. Your product label is an extension of your brand, and any inconsistency in design elements, such as fonts, colors, or logos, can confuse customers and weaken brand recognition.
How to Avoid:
Work closely with your design team and custom packaging manufacturer to ensure brand guidelines are strictly followed. This includes maintaining uniform fonts, colors, and logos across all product labels. A consistent look helps build brand loyalty and ensures customers can easily recognize your products on store shelves.
Too Much Information
While it’s essential to include necessary product details, overloading your custom product labels with too much information can overwhelm consumers. Labels that are cluttered with text and graphics are difficult to read and may turn customers away.
How to Avoid:
Keep your label design clean and focused on the most essential details. Prioritize important information and organize the content using bullet points, icons, or symbols. If more information is needed, include a QR code or website link.
Poor Font Choices and Readability Issues
Another common mistake when creating custom product labels is choosing the wrong font. While unique or decorative fonts may seem appealing, they can often be difficult to read, especially when displayed in small sizes or from a distance. This compromises the label’s effectiveness in communicating important product details.
How to Avoid:
Select fonts that are clean, bold, and easy to read. The font size should be large enough to ensure legibility even in low-light conditions. Always test the readability of your label on various packaging sizes before printing.
Incorrect Color Combinations
Color choices can make or break your custom product labels. Some businesses pick colors that clash or lack contrast, making the text difficult to read. Additionally, inconsistent colors may fail to align with your brand image or fail to attract your target audience.
How to Avoid:
Use color combinations that complement each other and provide a strong contrast between the text and the background. Additionally, ensure that your color choices align with your brand identity and appeal to your target audience.
Using Low-Quality Materials
Some businesses cut corners by using low-quality label materials to save on costs. Unfortunately, cheap labels can peel off, fade, or tear easily, making the product appear substandard and less appealing to customers.
How to Avoid:
Select durable, high-quality materials suitable for your product’s storage conditions. For products exposed to moisture or temperature changes, consider waterproof or weather-resistant labels. Partnering with a custom packaging manufacturer can ensure the label materials are tailored to your specific product needs.
Skipping Proofreading and Quality Control
Errors in spelling, grammar, or product information can make your brand appear unprofessional. Additionally, printing errors such as misalignment or incorrect color saturation can harm the overall appearance of your product.
How to Avoid:
Always proofread the text on your label multiple times before sending it for printing. Creating a mock-up or a sample print is also beneficial to ensure everything looks correct.
